Wil Coban
Avión Tequila is one of the most distinguished brands in the world of fine spirits. Known for its smooth, refined taste and high-quality craftsmanship, Avión has garnered a global following among tequila enthusiasts and casual drinkers alike.
The Beginnings of Avión Tequila
Avión Tequila was founded in 2010 by Ken Austin, a man with a deep understanding of the tequila industry and a passion for creating an exceptional product.
Austin, who had previously worked in various sectors of the spirits industry, saw the potential to create a tequila brand that not only offered a premium product but also focused on craftsmanship, quality, and the authenticity of the tequila making process.
Austin partnered with a group of investors to create Avión Tequila, with a shared commitment to producing the highest quality tequila. The company’s name, “Avión,” translates to “airplane” in Spanish, symbolizing the brand’s global ambitions.
The choice of this name reflects the founders’ vision of taking their product to new heights and ensuring it reaches international markets, delivering the authentic taste of Mexico to the world.
The Vision of the Founders
Ken Austin’s vision for Avión Tequila was to create a product that would be different from the usual offerings in the market. While many tequila brands focus on mass production, Avión Tequila was created with a commitment to small-batch production, which allowed the brand to maintain its high-quality standards.
The founders’ goal was to produce a spirit that showcased the true essence of tequila, paying homage to its Mexican roots.
One of the key elements of Avión’s success lies in the founders’ dedication to using only the finest ingredients. Avión Tequila is made from 100% Blue Weber Agave, a type of agave that is grown in the highlands of Jalisco, Mexico.
The high-altitude climate of this region produces agave with a rich, distinctive flavor that is vital to the character of the tequila.
The founders knew that to create a premium tequila, they needed to source the best agave available, and they took great care in ensuring that each bottle of Avión reflected this commitment.
Crafting the Perfect Tequila
What sets Avión Tequila apart from many other brands is the meticulous process that goes into crafting each bottle. From harvesting the agave plants to distillation, every step of the process is designed to preserve the purity and flavors of the spirit.
The agave is harvested by hand, and the hearts of the plants are slowly cooked in traditional brick ovens. This slow cooking process allows the agave to develop its natural sugars, which are essential for the fermentation process.
Once the agave is cooked, it is shredded and fermented in small batches, which allows the flavors to fully develop. The tequila is then distilled twice, a process that helps refine the flavors and smooth out any harsh notes.
After distillation, the tequila is aged in American oak barrels to give it a rich, smooth character. This aging process is carefully controlled to ensure the perfect balance of flavor and smoothness in the final product.
The attention to detail and commitment to quality in the production process have been key to Avión’s success. By focusing on craftsmanship and small-batch production, the founders were able to create a product that stands out from the crowd.
The Role of Ken Austin
Ken Austin is the driving force behind the success of Avión Tequila. Before founding the brand, Austin had extensive experience in the spirits industry, having worked with various well-known brands.
His passion for tequila and his desire to create something truly special led him to venture into the world of tequila production.
Austin’s entrepreneurial spirit and deep understanding of the industry were instrumental in getting Avión Tequila off the ground.
He was not only focused on creating a great product but also on building a brand that would resonate with consumers. His vision was to create a tequila that was both luxurious and approachable, making it a favorite among casual drinkers and connoisseurs alike.
Under Austin’s leadership, Avión Tequila grew rapidly, gaining a loyal following and receiving recognition for its quality. The brand quickly expanded internationally, and within a short time, Avión became one of the most respected tequila brands in the world.
Austin’s commitment to excellence and his ability to innovate played a crucial role in the success of Avión Tequila.
The Legacy of the Founders
The legacy of Avión Tequila’s founders is not just about creating a premium tequila brand; it’s about setting new standards in the industry. Avión has become a symbol of quality and craftsmanship, and the founders’ commitment to producing the finest tequila possible has left a lasting impact on the industry.
One of the key aspects of their legacy is their focus on sustainability and social responsibility. Avión Tequila is committed to supporting the communities where the agave is grown and to promoting environmental sustainability in the production process.
The company works closely with local farmers to ensure that the agave plants are grown in a way that is both environmentally and economically sustainable.
In addition to their commitment to sustainability, the founders of Avión Tequila have also played a role in changing the way people view tequila. When Avión was launched, the tequila industry was still largely focused on traditional, lower-end products.
By creating a high-quality, luxury tequila, the founders helped elevate the category and redefine what premium tequila could be. Today, Avión is regarded as one of the finest tequilas in the world, and its influence can be seen in the growing demand for high-end, artisanal spirits.
Avión Tequila’s Impact on the Industry
Avión Tequila has had a significant impact on the tequila industry. Not only has it set new standards for quality, but it has also helped reshape the perception of tequila as a premium spirit.
Thanks to the founders’ vision, Avión has become a symbol of craftsmanship and luxury, and it has opened the door for other high-end tequila brands to emerge.
The rise of Avión Tequila has also had an impact on the way tequila is marketed and consumed. The brand’s success has helped change the way people think about tequila, shifting the focus from traditional margaritas to sipping tequilas enjoyed neat or on the rocks.
This shift in how tequila is consumed has helped raise the profile of the entire tequila category, attracting a new generation of drinkers who are looking for high-quality, artisanal spirits.
The Future of Avión Tequila
As of now, Avión Tequila continues to thrive, thanks to the legacy established by its founders. Under Ken Austin’s leadership, the brand has remained committed to innovation, quality, and sustainability.
While the tequila industry has become more competitive, Avión Tequila’s reputation for excellence ensures that it will continue to be a leader in the space.
Looking to the future, Avión Tequila is likely to expand its reach even further, with new product offerings and collaborations that stay true to the brand’s core values.
The founders’ vision for creating a tequila that reflects the authentic flavors of Mexico, while also pushing the boundaries of what’s possible, will likely continue to shape the future of the brand.
Summary of the Article
The legacy of Avión Tequila’s founders, especially Ken Austin, is one of innovation, passion, and craftsmanship. Through their commitment to producing the highest quality tequila, they have changed the way the world views tequila and set new standards for the industry.
Avión Tequila is not just a brand; it is a testament to the dedication and hard work of its founders, and it will undoubtedly continue to influence the world of tequila for many years to come.
